Film is the most easily understood language of communication, the most influential instrument of change and the most powerful tool of education. A film full of interesting information will keep all the senses of the viewer captivated by the visuals and sounds and reverberate in the mind for long time to come. Neither text nor still photo is remembered as easily and as long as a video.

In a 1997 study of University of Texas, it was found that people remember 10% of what they read, 30% of what they see, and 50% of what they see and hear at the same time. A 3M Corporation &Zabisco study found that 90% of the information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text. 80% of Internet users recall a video on a website visited in the past 30 days. With a video in your website, the likelihood of getting a page one listing on Google increases 53 times.