Product-oriented films

These films focus on one product or a group of products and may be connected with the launching of the product/s in the market or intended to acquaint the user with the features of the product/s. The language may be simple or more technical according to the target group which may be either the simple user or consumer of the product or more techno-savvy operators, maintenance mechanics or professionals like doctors or engineers related to the consumption or use of the product. If there are intermediaries between the end consumers and the company, B2B films may be made specifically targeted at those intermediaries.