Brand-oriented Films

These films are targeted at consumers and potential consumers but focus more on the brand rather than the products and services. There may be visuals of products and services but these visuals are included to support the boosting of the brand value and not for the marketing of any particular product or service. It may be produced as part of a campaign or become a campaign in itself. As the film reaches more and more people, the brand becomes more and more familiar to the audience.